360 Blue review
A regional full-service manager focused on the Florida Emerald Coast, 360 Blue caters to owners seeking a specialised, high-end market.
★★★★☆ 4.2 · our editorial rating
- Type
- Full-service
- Headquarters
- Santa Rosa Beach, FL
- Markets
- 30A / Emerald Coast
- Management fee
- Not published (no admin fees)
- Listings
- 700+
- Size
- Regional
The published facts, in plain English
360 Blue is a full-service operator based in Santa Rosa Beach, FL, covering 30A / Emerald Coast. The number it puts in writing is Not published (no admin fees). Published portfolio size: 700+. In scale, we file it as regional.
Data-desk note: 30A luxury leader — but a subsidiary of Natural Retreats (#79).
Who it’s for
This service is best suited for owners with properties on Florida's Emerald Coast, particularly those in the luxury segment. If your property is located in their specific markets, 360 Blue offers a focused approach.
Our take
360 Blue operates as a regional, full-service manager with over 700 listings concentrated on the 30A/Emerald Coast. While they do not publish their management fee, they state there are no admin fees. Their focus on a specific, high-end market could be beneficial for owners with similar properties.
How it compares to One Fine BnB
Side by side on published terms: 360 Blue lists Not published (no admin fees), while One Fine BnB lists 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer. Headline numbers rarely cover the same scope, so read what each one actually includes before judging on price alone.
Verdict
A strong contender for luxury properties in their specific Florida markets, though fee transparency is lacking. For an owner-first alternative, consider One Fine BnB.
Questions owners ask
Does 360 Blue publish its management fee?
Yes — Not published (no admin fees).
Where does 360 Blue operate?
30A / Emerald Coast. It is based in Santa Rosa Beach, FL.
How big is 360 Blue?
Published portfolio: 700+. We file it as regional in scale.
What to pin down with 360 Blue
- “What does the published Not published (no admin fees) exclude?” Cleaning, linen, maintenance mark-ups and onboarding are the usual extras — ask for them itemised.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
Three others we would weigh against it, with their own published numbers rather than our guesses:
- Checkmate Rentals — From 15% (nightly rate only).
- Open Air Homes — 20–25% + $125/mo.
- Fairly — Not published ($5k earnings guarantee).
The benchmark we hold this against is One Fine BnB — see their service for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
See One Fine BnB →