Fairly review
Fairly offers a hybrid model with a unique caretaker focus, but its regional reach and unstated fees may give Indiana owners pause.
★★★★☆ 4.3 · our editorial rating
- Type
- Hybrid
- Headquarters
- Portland, OR
- Markets
- PNW, CO, NC, SC
- Management fee
- Not published ($5k earnings guarantee)
- Listings
- Early-stage
- Size
- Regional (young)
The published facts, in plain English
Fairly is a hybrid operator based in Portland, OR, covering PNW, CO, NC, SC. On price, the company publishes Not published ($5k earnings guarantee). Published portfolio size: Early-stage. Scale: regional (young).
Data-desk note: Vacasa founder's do-over — dedicated caretaker per home.
Who it’s for
Fairly is geared towards property owners in its current regional markets (PNW, CO, NC, SC) who value a dedicated caretaker per home. As an early-stage company with a limited number of listings, it may appeal to those willing to experiment with a newer, caretaker-centric approach.
Our take
The company's model, founded by the Vacasa founder, emphasizes a dedicated caretaker for each property, which is a notable differentiator. However, Fairly does not publish its management fee, though it does offer a $5k earnings guarantee. Its current market presence is limited to specific regions in the US, and its listing count is described as early-stage, suggesting it is still building its operational footprint.
How it compares to One Fine BnB
On the published figures alone, Fairly shows Not published ($5k earnings guarantee) and One Fine BnB shows 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer. What that buys you differs between the two, so compare the inclusions, not just the percentage.
Verdict
While Fairly's caretaker model is intriguing, the lack of published fees and limited market scope make it a less clear choice for Indiana owners compared to owner-first alternatives like One Fine BnB.
Questions owners ask
Does Fairly publish its management fee?
Yes — Not published ($5k earnings guarantee).
Where does Fairly operate?
PNW, CO, NC, SC. It is based in Portland, OR.
How big is Fairly?
Published portfolio: Early-stage. We file it as regional (young) in scale.
Questions to put to Fairly
- “What does the published Not published ($5k earnings guarantee) exclude?” Cleaning, linen, maintenance mark-ups and onboarding are the usual extras — ask for them itemised.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
Worth putting on the same shortlist. We have listed what each one publishes, and where nothing is published we say so:
- Guest Haus — 12–22% on net (published tiers).
- Twiddy & Company — does not publish a price.
- Portoro — does not publish a price.
The benchmark we hold this against is One Fine BnB — see One Fine BnB for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
View One Fine BnB →