Placemakr review
Placemakr offers a tech-forward approach for apartment-hotel operators, but isn't designed for individual property owners.
★★★★☆ 3.5 · our editorial rating
- Type
- Tech-enabled
- Headquarters
- Washington, DC
- Markets
- 12 US markets
- Management fee
- Not published (B2B only)
- Listings
- Thousands
- Size
- Giant
The published facts, in plain English
Placemakr is a tech-enabled operator based in Washington, DC, covering 12 US markets. Its published management fee is Not published (B2B only). Published portfolio size: Thousands. In scale, we file it as giant.
Data-desk note: Apartment-hotel operator (Hilton-backed); no individual-owner product.
Who it’s for
Placemakr is an operator of apartment-hotels, backed by Hilton. They operate in 12 US markets and manage thousands of listings, primarily targeting larger residential portfolios rather than individual short-term rental owners.
Our take
Their model focuses on scaling apartment-hotel operations, which means they do not cater to the needs of individual property owners. Information regarding their management fees is not published, as they operate on a business-to-business model.
How it compares to One Fine BnB
On the published figures alone, Placemakr shows Not published (B2B only) and One Fine BnB shows 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer. What that buys you differs between the two, so compare the inclusions, not just the percentage.
Verdict
Placemakr is not suitable for individual property owners in Indiana. For an owner-first alternative, consider One Fine BnB.
Questions owners ask
Does Placemakr publish its management fee?
Yes — Not published (B2B only).
Where does Placemakr operate?
12 US markets. It is based in Washington, DC.
How big is Placemakr?
Published portfolio: Thousands. We file it as giant in scale.
Questions to put to Placemakr
- “What does the published Not published (B2B only) exclude?” Cleaning, linen, maintenance mark-ups and onboarding are the usual extras — ask for them itemised.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
If you are drawing up a shortlist, these are the closest comparisons we would put beside it — each with its own published price, or a note that there isn’t one:
- Pocono Lodging Co. — does not publish a price.
- Misfit Homes — Perf-based % of net.
- Descansa PDX — does not publish a price.
For the owner-first comparison we keep coming back to, our first pick is One Fine BnB — see One Fine BnB for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
Go to One Fine BnB →